eMusic is an online music and audiobook store that operates by subscription. In exchange for a monthly subscription eMusic users can download a fixed amount of tracks to their MP3 players per month. It was established in 1998, is headquartered in New York City with an office in London and is owned by Dimensional Associates.
eMusic was the only other provider of music to iPods other than iTunes due to it offering DRM-free music to its customers.
eMusic caters to knowledgeable music lovers in their 20's to 50's, who mostly purchase downloads of albums as opposed to individual songs, and utilize the site's hundreds of original articles and reviews each month. As of March 2011, eMusic has more than 12 million tracks up from 9 million tracks in September 2010. New subscribers can take out a 7 day trial before taking a full subscription. The trial account turns into a billable subscription account after seven days. Refunds are possible under certain circumstances by contacting eMusic customer support. Subscriptions allow users to download a number of tracks per 30-day period.
eMusic currently offers a number of Membership plans, including Basic, Plus, Premium and Fan in exchange for a monthly fee.
Every 30 days the download limit is reset (regardless of how many songs were downloaded). eMusic also offers "booster packs" to subscribers, which expire after 90 days rather than after a month, and are consumed when subscribers download tracks beyond their monthly allotments. Earlier business models prior to Dimensional Associates' ownership supported an "all-you-can-eat" download subscription. For a monthly fee, customers were able to download as many tracks as they wished from the service.
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